WordPress has been around for many years and is the most popular blogging software on the market. Over the last few years, WordPress has also become the content management software of choice for non-blogging websites. Here are some reasons why WordPress is so popular and why you might want to consider switching to a WordPress platform for your company’s website.
WordPress is very easy to use and has an intuitive interface. Adding new pages, blog posts, images, etc. regularly is a breeze and can be done quickly. Because the technology is so simple, time spent on formatting is greatly reduced.
WordPress is browser-based. You can log in from any Internet-connected computer and manage your site.
WordPress is a self-contained system and does not require HTML editing software. You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.
The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization. You can also use tags to further enhance your search engine optimization efforts.